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Business And Management

How To Advance Prospects Through The Sales Process Using Google AdWords

Did you know that 80% of people who ask about a product or service end up buying from a different company than the one they originally visited? This fact is important because it says something about how people buy and that they usually go through the sales process before they buy anything.

And it's no different online. You need to take your buyers through the cycle before expecting to close them on a sale. Even buyers who buy on impulse go through cycles—you don't see it. All you see is that they come out of nowhere to buy your product. You can also look for the best Google Ad sales via https://squidgroup.co.nz/.

Image Source: Google

Let's take a look at the following steps in the Google AdWords sales process:

STEP 1: Understand your campaign objectives

So what should your potential customer do? Would you like to buy now or sign up for your free offer? Before they even click on your ad, they are involved in the buying decision process. So when they see your ad, do you want them to buy—or learn more?

STEP 2: Choose keywords

When you create an AdWords campaign, the keywords you choose may or may not sell. In this step, you must put yourself in the shoes of the buyer and think about the keywords they will use to find your ad.

You can even search online for more information about Google Ad sales.