Marketing and Advertising

How To Optimize Your Local Website For Better Searches

Search engine optimization (SEO) is the practice of optimizing a website or web page with the main objective of increasing the number of visitors to that site. SEO includes both on-site and off-site SEO tactics. The goal of on-site SEO is to increase the rankings for a given keyword. On-site SEO may involve editing HTML and/or XML code, writing content, adding metadata to pages, using keywords in page titles, meta descriptions and resource tags.

If you want to hire top-rated Search Engine Optimization in Charleston   services then you should look out for experts who tailor a strategy to suit your business needs and ensure you get the results required to scale and grow.

Image Source: Google 

What is Search Engine Optimization?

Search engine optimization (SEO) is the practice of making your website appear higher in search engine results pages (SERPs) for certain phrases or keywords than your competitors. SEO is an important part of online marketing, and can help you attract more customers from search engines.

To optimize your website for better search engine results, use the following tips:

1. Find your local keywords. To find your local keywords, start by looking at the topics that are most important to you and your customers. Once you’ve identified the keywords, research which websites are ranking for those terms. Use the Google AdWords Keyword Tool to help you find related keywords and determine how much competition there is for each keyword. 

2. Optimize your website’s title tags and Meta descriptions. Title tags and Meta descriptions are the text that appears under the title and meta information of a web page, respectively. They play an important role in search engine rankings because they help Google understand.